We don’t
Yeah...
click on banner ads, either.

Finding authentic ways to market in 2018 can be difficult. The decision to work with us shouldn’t be.

We’ve built a brand that people trust. A brand that represents authenticity, credibility, and utility. Our audience is made up of passionate, experience-seeking individuals that depend on us to help them make decisions. We reach them in creative, meaningful ways and we’d love to introduce them to you.

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We only work with brands that:

01

We like.

02

We know our audience will like.

Brands that believe
Partners we work with Partners we work with

Ways to work with us

On the Web

Take over our most popular content, or let us create custom content for you. In either case, we do not use a specialized branded content team — everything we write and produce comes via our staff writers and editors, so that the quality and brand voice is consistent across everything we create.

On Social

We are social media experts. Our Instagram hashtag, #EEEEEATS, has been used over 10 million times. We have 26 Instagram accounts, ranging from individual city accounts like @infatuation_nyc and @infatuation_la, to specific “food” accounts, including @coffee, @pizza and more. On @infatuation, you’ll find the first ever serialized network of Instagram story “shows” with The Infatuation Story Network. We create and innovate on these platforms every day, and we can create and innovate for your brand.

Experiences & Events

The power of The Infatuation is in our community, and we love nothing more than getting our community together in real life. In 2017, we produced 55 events in 15 different markets, including our food festival, EEEEEATSCON. We’ve done it all: custom build outs, restaurant takeovers, panels, concerts, happy hours, and festival activations — both consumer facing and targeted to the influencer and media crowd.

Influencer Marketing & Amplification

The Infatuation is part of the influencer community, and we have relationships with creators all over the world. We regularly layer influencer posts into campaigns to further amplify our content and event packages, and we can handle the work of identifying and commissioning those posts on behalf of your brand.

A few things we’ve
done

How do you reinvent the food festival?

Generated 500 Million Total Social Impressions in a Single Day

Average F&B Spend (After Entry): $42

2017 Gold Level Sponsors included American Express, AB-InBev, Bumble, Don Julio and More

Nearly 8 years after launching The Infatuation, we created our very own food festival, EEEEEATSCON. The first festival launched at Barker Hangar in Santa Monica, California on May 20th, 2017, with more than 20 national and local restaurants, all-day panels and keynote discussions from some of the most interesting people in food, and music performances by artists Lizzo and The Knocks. Developed to live at the intersection of food, music, pop culture and social media, EEEEEATSCON encouraged people to pursue their passion for food beyond their smartphone screen. We opened the gates to a sold out event — and it’s only getting bigger from here. This year, we’re expanding EEEEEATSCON to our home base, NYC, with more food, programming, social experiences, and custom activations from our favorite brand partners.

How do you make a credit card the card for everyday dining?

Generated More Than 75 Million Total Impressions

5 Curated, Private Dinners in NY, LA, CHI and SF (Each Generated 7-12MM Earned Media Impressions)

A+ Guest Lists, Curation, Ex: Barry Jenkins + Jordan Horowitz

Last year we partnered with American Express to bring its Gold Card offering to life by pairing private dinner experiences at restaurants in 5 US markets with a “Best Neighborhood Restaurants” Guide Series that lived on the web. Combined with an authentic campaign of supporting social content on Infatuation-owned channels, we made it clear to our audience that the Gold Card is the only choice for people who want to get the most from their casual dining experiences. And with a dedicated Gold Lounge at our first EEEEEATSCON, our fully integrated, year-long program generated more than 75 million total impressions across the web, social and in real life.

How do you make a delivery service break through the clutter?

11 Million Impressions Generated Via Organic, Earned and Paid Media

Chicago “Pizza Bottle Service” Moment Generated 128 Million Video Views

First Partnership API Use Case — “Infatuation-Approved” carousel on Caviar App + Website

Our partnership, initially anchored by a trove of social-first content aimed at promoting Caviar’s delivery pop-ups – like an SF Mediterranean staple setting up a limited NYC engagement last fall – evolved into a series of custom events across the country. Now That’s What I Call Pizza, our nostalgia-driven, nineties-style pizza party, made stops in NYC and Chicago, with more to come in 2018. A viral video of our surprise social moment in Chicago – our cheeky take on Pizza Bottle Service – was such a hit that it rocketed to the top of Reddit and amassed over 128 million views in 2 days. This, coupled with licensed Infatuation content built exclusively for Caviar, has helped make Caviar the delivery service of choice for urban millennials.

How do you make a legacy airline brand endear itself to the Seattle community?

120+ Individual Pieces of Content Created + Hired Full-Time Seattle Staff Writer

6 Million Impressions Generated Via Content, Social and Events

350+ Local Seattleites Attended 3 Launch Events (Tons of Press, Local Feedback, Testimonials)

As a fairly new entrant to the Seattle market, Delta approached us to help enhance its standing within the local community as it competes for customer loyalty with longstanding carriers like Alaska. In a market brimming with young people who dine out frequently, we knew exactly how to help them cut through the white noise. In Summer 2017, we launched our Seattle market, in partnership with Delta, producing more than 120 pieces of content, including 100 individual restaurant reviews. This collaboration, along with three Delta-owned public events celebrating the city’s burgeoning food scene, marked our first permanent foray into the Pacific Northwest, and helped embolden Delta’s identity as a forward-thinking brand that values the relationships it’s building on the ground with current and future customers.

How do you make a classic light beer feel fresh and authentic?

Generated More Than 50 Million Total Impressions

Events in NY, LA, SF, Montauk and Austin (5-10MM Earned Media Impressions)

We teamed up with the folks at Bud Light to create a full year of content based around bringing friends together, and produced 7 events around the country inspired by popular, group-friendly experiences. By implementing a 360º media approach around key moments like the Super Bowl, the NBA Finals, July 4th, music festivals and late night food outings, we successfully brought big groups of Infatuation fans together and encouraged them to engage with Bud Light authentically during some of the brand’s most popular usage occasions (but some unexplored territory, too). We generated more than 50 million total impressions over the course of 2017, and are excited to evolve our partnership even further this year.

How do you create and amplify programming that fills the room with young, tech-forward consumers?

Musical Performances by Tegan & Sara, Vic Mensa, Pell, Marina and the Diamonds, Paul Oakenfold

Panel Discussions Featuring Leaders from Fuck Jerry Media, Atlantic Records, The Fader, Union Square Hospitality, GrubHub/Seamless, Away Travel

Every event filled to capacity; lines out the door on Wednesday’s at Noon

When we were first introduced to Samsung 837, Samsung’s new experience venue in the heart of NYC’s Meatpacking District, our objective was to bring new consumers into the building through fresh, engaging programming coupled with a uniquely Infatuation approach to food and beverage. More than 14 events later, including panel discussions, musical performances, best restaurants of the year celebrations, and a charity dinner — all filled to capacity — we’re excited about what we’ve achieved. More than 7,000 guests from our community have passed through Samsung 837’s doors to attend one of our events, and we’re excited about the road ahead.

What people are saying about working with us

Let’s work together

We’re a collaborative team that’s always looking for the next great idea to authentically connect our audience with a brand. Want to chat? Hit that button.

partnerships@theinfatuation.com partnerships
@theinfatuation.com
Download our general sales deck
Download our partnerships events deck
Download the EEEEEATSCON NYC deck
Download our logo and brand guidelines
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