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Feature

November 12, 2018
The Infatuation Launches in Boston Presented By MINI USA
By popular demand, restaurant discovery platform rolls into New England.

BOSTON, November 12, 2018 – The Infatuation, the restaurant discovery platform, marked its arrival in Boston today, offering its one-of-a-kind editorial style to the city. Through entertaining and always honest reviews and guides, The Infatuation will help Bostonians find the best possible restaurants and bars for any situation.

For years, The Infatuation has heard from Boston-based fans across its platforms requesting guides and recommendations for the Greater Boston-area. The Infatuation differentiates itself as the definitive authority on dining in the cities it serves by using its transparent approach to restaurant discovery and exploration. The company’s editorial team dines anonymously, pays for its own meals, and provides readers with unbiased recommendations. In Boston, readers can expect The Infatuation’s signature “Hit List” covering the city’s best new restaurants, extensive individual restaurant reviews, helpful neighborhood guides, and original lists that tap into specific needs like planning a big group dinner or a date.

“We’ve heard requests for years to have The Infatuation come to Boston, so this is an exciting moment,” said Hillary Reinsberg, Editor-in-Chief, The Infatuation. “Boston’s restaurant scene is fantastic right now, and we’ve assembled a great local team to help the city sort through to discover the best of it. We can’t wait to build our local community over the coming months and years.”

In partnership with MINI USA and embracing their “More of What Matters” philosophy, The Infatuation will celebrate its local launch with giveaways to iconic Boston-centric experiences. Details about prizes and how to enter to win are available via its website, The Infatuation Boston Instagram and through its email newsletter.

Special for launch, The Infatuation will create special dining guides available at MINI dealerships throughout the Greater Boston area offering local tips such as “Restaurants in Boston with Easy Parking” and “Places Worth the Drive.” Each local MINI dealership will offer the first 10 guests at each area location beginning November 12th a $50 gift card to dine at select Infatuation-approved Boston restaurants. Additionally, MINI will be placing vertical indoor farming units from Farmshelf at local dealership locations. Produce grown in the units will be donated to Feeding America for support of food needs for the Boston community.

Users can find Boston-specific content by visiting the designated Boston section of The Infatuation’s website, following The Infatuation Boston via Instagram, or signing up for its newsletter for updates, reviews, guides, events and more.


About The Infatuation

Founded in 2009 in New York City by longtime music industry executives Chris Stang and Andrew Steinthal, The Infatuation has developed into one of the most innovative restaurant discovery platforms in the world. The company now covers more than two dozen global cities with a new unique approach to creating and delivering restaurant reviews and guides via its prolific web and social media presence, useful mobile apps, large and influential email newsletter, and its popular SMS-based recommendation platform, Text Rex. The company also hosts and produces more than 50 community events annually, including its large-scale food festival, EEEEEATSCON. In March of 2018, The Infatuation acquired legendary restaurant review brand, Zagat.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.

Journalist note: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.

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