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Uji Time

22 Peace Plaza

San Francisco, CA 94115

This place might be a pure novelty ploy to get you to take (geotagged) pictures of your adorable fish-cone with pretty, colored ice cream in it. And even though those social media-friendly fish are not the most structurally sound delivery devices for soft-serve, the black sesame and matcha are surprisingly delicious. Those cones taste pretty great too - if you can get to them before they go soggy. Uji is a place you definitely have to be looking for, since it’s located inside the mall in Japantown, but it’s worth a trip if you want something way more interesting soft serve than a chocolate-vanilla swirl.

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