SFReview
How much should a single taco cost? We're going to say $3.
Hecho is a Mexican restaurant in the quickly gentrifying part of the Castro -namely near a Whole Foods - so naturally the team decided to go balls deep on charging prices that are cool with single bro engineers but not so cool with us, or people who appreciate the beauty of places like Taqueria Cancun and El Castillito. Two tacos are $12. Digest that, and continue reading.
If these tacos tasted incredible, and involved foie gras, scallops, or gold flakes, we could get down. But mostly the tacos are just ok, and the weak tortilla game really gets us down. For other dishes, portions are decidedly non-sharable for more than two people, and hungry humans such as ourselves can demolish the good, but not free, chips and limey guacamole in 8-10 bites. The more we thought about it, Hecho has essentially taken Chevy’s Fresh Mex's menu, added a few ingredients, raised the prices, and hired a hell of a lot more attractive, if slightly less competent, staff, and figured out how to mix awesome cocktails that don't involve one of those whirly frozen drink makers. Oh, and they sprung on a good interior designer.
Besides the food, Hecho does have a fun energy and the bar is spacious enough to get a crew together for margaritas and not be constantly elbowing people in the ribcage. There's also a tall bar against the window that involves a ladder. The sliding kind like in Beauty & the Beast - to which I tie back most of my cultural references - so points for that.
But no points for tacos that cost $6 a piece.